{"id":15433,"date":"2026-05-11T16:09:57","date_gmt":"2026-05-11T16:09:57","guid":{"rendered":"https:\/\/www.expanamarkets.com\/?post_type=insight&#038;p=15433"},"modified":"2026-05-20T07:53:37","modified_gmt":"2026-05-20T07:53:37","slug":"tariff-refunds-from-importers-still-up-in-the-air-for-nj-coffee-roaster","status":"publish","type":"insight","link":"https:\/\/www.expanamarkets.com\/insights\/article\/tariff-refunds-from-importers-still-up-in-the-air-for-nj-coffee-roaster\/","title":{"rendered":"Tariff Refunds From Importers Still Up in the Air for NJ Coffee Roaster"},"content":{"rendered":"\n<!-- .module.article-rich-text: start -->\n<div id=\"\" class=\"module article-rich-text pt-32 md:pt-48 xl:pt-56 pb-16 md:pb-20 xl:pb-24 hidden show-small:block show-medium:block show-large:block [p_+_p]:mb-24\">\n\t<p>Offshore Coffee Co., a New Jersey-based coffee roaster, wholesaler, and cafe chain, is still unsure whether or not to expect future tariff-related refunds from importers, according to Ross MacKay, co-owner. Since tariffs were imposed on coffee producing countries (like the previous US 50% duty on Brazil, for example) the NJ business absorbed higher green <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.expanamarkets.com\/markets\/tropical-softs\/coffee-prices\/\">coffee costs<\/a><\/span>. MacKay and company did not raise prices as to protect wholesale relationships and to maintain quality across the three cafe locations at the Jersey shore.<\/p>\n<p>\u201cWe deal with multiple importers,\u201d explained MacKay about his limited experience in the tariff refund process. \u201cSo, it comes down to each importer&#8230; But it looks like we may not be getting the refund because it depends on how they invoiced us&#8230; If they didn\u2019t put the tariff price as a line item, they have no traceability on it. So, it was a price built into the coffee cost, versus a traceable amount.\u201d<\/p>\n<p>While MacKay isn\u2019t counting on a tariff refund, the numbers are hard to keep out of mind during an era of record-high coffee prices.<\/p>\n<p>\u201cI mean it could be significant amount, the refund&#8230; We might buy 100 bags of one crop,\u201d he said. \u201cIn the summer, we might spend $20,000 a week on raw coffee. So, the refund would be such a gift after not raising prices as much as we should have.\u201d<\/p>\n<p>In the greater foodservice industry, price increases have run the gambit: Food distributors change their prices daily, MacKay noted.<\/p>\n<p>&#8220;We didn&#8217;t do that at the roastery,\u201d said MacKay. \u201cWe tried to work through it to keep the customer happy in hopes that the market would come down.\u201d<\/p>\n<p>That\u2019s not to say the business owners at Offshore didn\u2019t try to get creative: Importers pointed them to Mexican coffees, a US import that would be protected from tariffs under the US-Mexico-Canada Free Trade Agreement (USMCA).<\/p>\n<h5>Tariff refund system open<\/h5>\n<p>As of April 20, the tariff refund system opened for market participants looking to get money back after paying \u201creciprocal\u201d IEEPA-based tariffs. Importers and their brokers submit claims through the online portal. However, questions remain regarding refunds for downstream players in the supply chain, reported\u00a0Expana.<\/p>\n<p>It seems like there\u2019s a lot of gray area for downstream market players like the management at Offshore Coffee Co., along with many other small-to-mid-size market participants.<\/p>\n<p>\u201cIt\u2019s very hard to determine which coffee [the tariffs] applies to,\u201d said MacKay. And it \u201cdepends on how the extra charge can be traced.\u201d<\/p>\n<p>Offshore Coffee\u2019s team uses higher-end coffees for cafe programs and retail locations. Also, the business leaders buy more practical, value-driven options for some wholesale customers\u2014depending on customer preferences. So, when necessary, the NJ roastery and cafe chain of three locations paid up to preserve cup profile and customer expectations.<\/p>\n<p>\u201cWe didn&#8217;t change prices, and we bit the bullet in hopes that the market would come down,\u201d he said about a decision meant to preserve customers and to stay ahead of competitors. \u201cAnd the market\u2019s come down significantly. When I first started [the business], the market was around ~$1.15\/Lb.\u201d<\/p>\n<h5>Coffee price volatility constant<\/h5>\n<p>On May 8, 2026, coffee futures on NY ICE were valued at ~$2.90\/Lb, cited\u00a0Expana\u2019s platform\u00a0which shows the value has gone down over ~27% in the last year, and up over ~96% in the last five years\u2014with lots of volatility along the way.<\/p>\n<p>Since opening the first retail location during the COVID-era, Offshore\u2019s team has sourced to meet the needs of wholesale clients as well as for retail customers searching for quality options.<\/p>\n<p>\u201cWe bought a lot from Honduras\u2014it was the base of our espresso at one point. But not recently, that was a couple years ago,\u201d said MacKay who also noted that he\u2019d never bought Vietnamese coffee\u2014despite being asked about the surge in US imports of Vietnamese beans in\u00a0March 2026.<\/p>\n<p>\u201cFor our cafe coffees, we want to keep profiles as close as possible, and pay whatever price to keep that in mind,\u201d explained MacKay. \u201cOn the wholesale side, a banquet hall that needs decent cup, we\u2019re more looking into other regions to source coffee. It doesn\u2019t make sense to pay more there, and plus the customer didn&#8217;t want that&#8230; So, we are picking everyday coffees too. Wholesale customers might be a 55-year-old restaurant owner that doesn\u2019t want to be using expensive coffee. So, it\u2019s about knowing the customer, and that\u2019s where it\u2019s great to come into our shop to try coffees.\u201d<\/p>\n<p>For Offshore\u2019s business model, roasting remains at the core: About 8,000 pounds per week are processed through a semi-automated roaster that Ross MacKay and team purchased last year. Further upgrades in packaging and fulfillment supports both retail growth (they sell 12-ounce bags of specialty coffee at the cafes) and a wholesale model (five-pound bags for business clients) that extends beyond coffee supply to training, equipment setup, and machine servicing.<\/p>\n<p>Having said that, the cafe locations serve hip high school and college students and businesspeople, as much as they do local surfers, gym rats, remote workers, and many others in between.<\/p>\n<p>\u201cThe trends we see now were not around when we started,\u201d said MacKay looking back on opening the first retail shop. \u201cIt\u2019s never anything we would have predicted. [Current trends are] not for true coffee people: [Like] specialty lattes infused with syrups, fruit, cold foam&#8230; It\u2019s not meant for the coffee purist&#8230; When we first started this, our intention was more to bring in specialty coffees.\u201d<\/p>\n<p>Even as social media-driven flavored drinks pull in non-purist consumers, MacKay and his\u00a0<a href=\"https:\/\/offshorecoffeeco.com\/blogs\/media\/offshore-coffee-co-to-open-on-asbury-park-boardwalk-this-spring\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">team<\/span>\u00a0<\/a>are still staying true to specialty coffee fundamentals around careful sourcing, roast evaluation, and offering higher-quality cups. The team will wait to hear more from importers about the traceability of tariff payments, and the possibility of refunds while staying true to their customer-centric business plan and quality coffee commitment at the retail and wholesale levels.<\/p>\n<p>&nbsp;<\/p>\n\t<\/div>\n\t<!-- .module.article-rich-text: end -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":107,"featured_media":11755,"template":"","tags":[138,241],"insight-theme":[166],"insight_topic":[113],"news_topic":[],"class_list":["post-15433","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-coffee-and-cocoa","tag-tariffs","insight-theme-weekly-market-insights","insight_topic-coffee-cocoa-tea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tariff Refunds From Importers Still Up in the Air for NJ Coffee Roaster<\/title>\n<meta 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