{"id":11113,"date":"2025-07-04T09:40:52","date_gmt":"2025-07-04T09:40:52","guid":{"rendered":"https:\/\/www.expanamarkets.com\/?post_type=insight&#038;p=11113"},"modified":"2025-08-10T19:22:44","modified_gmt":"2025-08-10T19:22:44","slug":"why-data-maturity-is-the-new-competitive-advantage","status":"publish","type":"insight","link":"https:\/\/www.expanamarkets.com\/insights\/article\/why-data-maturity-is-the-new-competitive-advantage\/","title":{"rendered":"Why data maturity is the new competitive advantage\u00a0\u00a0"},"content":{"rendered":"\n<!-- .module.article-rich-text: start -->\n<div id=\"\" class=\"module article-rich-text pt-32 md:pt-48 xl:pt-56 pb-40 md:pb-64 xl:pb-80 hidden show-small:block show-medium:block show-large:block [p_+_p]:mb-24\">\n\t<p><b><span data-contrast=\"auto\">\u201cThis isn\u2019t just another webinar about data- it\u2019s a conversation about future-proofing your business,\u201d<\/span><\/b><span data-contrast=\"auto\"> said Luana Clapis as she opened Expana\u2019s latest online executive briefing: <\/span><i><span data-contrast=\"auto\">Rethinking Commodity Data in the AI Era.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tailored for C-suite leaders, the session focused on how to unlock strategic value and competitive advantage through smarter data practices. Clapis, Chief Data Officer at Expana, was joined by Vinay Kapoor, Chief Product Officer, to explore what it takes to build an effective, future-ready data strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to Clapis, the urgency has never been greater:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe pace of change is so fast now, the competitive cycles so tight, that companies who don\u2019t evolve how they use data aren\u2019t just falling behind, they\u2019re quietly eroding their margins, missing opportunities, and losing market position.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the last 12 months, data has climbed the boardroom agenda. \u201cOur market is facing some of the most disruptive forces in decades. Volatility is no longer the exception- it\u2019s the new normal,\u201d said Clapis.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>\u00a0<br \/>\n<span data-contrast=\"auto\">\u201cCommodity prices are moving faster than procurement cycles can handle. Geopolitical shocks, AI-powered competition, and climate-driven disruptions are converging. In this environment, data isn\u2019t a \u2018nice-to-have\u2019 it\u2019s the competitive differentiator.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But access to data alone isn&#8217;t enough.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWhat matters is how you use it, how quickly you act on it, and whether your teams trust it to guide decisions. The gap between organizations who leverage data well and those who don\u2019t, is widening fast.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When asked why so many organizations are still struggling with market data, Clapis pointed to three critical gaps:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOften it&#8217;s a lack of real-time market signals, overreliance on a single data source, or the use of static reports that can\u2019t keep pace with today\u2019s markets.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cToo many companies are making high-stakes decisions using outdated, incomplete, or one-dimensional data. It\u2019s not just a tech problem, it\u2019s a leadership challenge,\u201d she added.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Clapis then introduced the <\/span><b><span data-contrast=\"auto\">Data Maturity Curve<\/span><\/b><span data-contrast=\"auto\">, a framework designed to help organizations identify where they are on their data journey and what it takes to progress.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt begins with \u2018<\/span><b><span data-contrast=\"auto\">data-restricted\u2019 companies<\/span><\/b><span data-contrast=\"auto\">,\u201d she explained.<\/span>\u00a0<br \/>\n<span data-contrast=\"auto\">\u201cThese organizations use data in an ad hoc, reactive way. There\u2019s usually no embedded culture of data champions, and little support for insight-driven decision-making.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As companies recognize the value of data, they move into the <\/span><b><span data-contrast=\"auto\">\u2018data-informed\u2019 stage<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cHere, teams start using data more proactively but often in silos, like reviewing category costs before negotiations or conducting market research,\u201d said Clapis. However, data still isn\u2019t embedded in strategic planning or decision-making.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The next stage, <\/span><b><span data-contrast=\"auto\">\u2018data-driven\u2019<\/span><\/b><span data-contrast=\"auto\">, marks a turning point. \u201cThis is where businesses begin to use data proactively, not just to react to what happened, but to plan ahead,\u201d she explained.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>\u00a0<br \/>\n<span data-contrast=\"auto\">\u201cTeams bring forward-looking insights into negotiations, and start using data for budgeting, forecasting, and financial modelling.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The final stage at the top of the curve is the <\/span><b><span data-contrast=\"auto\">\u2018data-optimized\u2019 stage.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAt this point, global teams are fully integrated. Data flows seamlessly across Sales, Finance, Procurement, and Product Development. ERP systems are integrated and AI is actively generating insights to drive smarter, faster decisions,\u201d Clapis said.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Following her framework, Vinay Kapoor showcased how real-world organizations are leveraging Expana\u2019s data platform to progress along the maturity curve and achieve measurable business outcomes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In today\u2019s rapidly evolving commodity markets, data is no longer just an operational tool, it\u2019s the foundation of strategic leadership and competitive advantage. The webinar outlined how moving along the Data Maturity Curve from reactive to optimized data usage empowers organizations to make faster, smarter decisions that protect margins and unlock growth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The question isn\u2019t whether your business can afford to embrace data-driven transformation, it\u2019s whether it can afford not to.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At Expana, we\u2019ve guided thousands of organizations on this journey, providing the insights, technology, and expertise needed to harness market data effectively. If you\u2019re ready to move beyond outdated reports and one-dimensional data, and to future-proof your business with real-time, actionable intelligence, now is the time to act.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">Watch the full webinar <\/span><\/i><\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/event.eu.on24.com\/wcc\/r\/8000140841\/524AF02D9766488F732D175CF6B8EAD1?partnerref=blog\"><b><i>here.<\/i><\/b><\/a><\/span><\/p>\n\t<\/div>\n\t<!-- .module.article-rich-text: end -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":114,"featured_media":11114,"template":"","tags":[197],"insight-theme":[236,202,167],"insight_topic":[],"news_topic":[],"class_list":["post-11113","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-featured","insight-theme-commodity-hub","insight-theme-featured","insight-theme-leaders-in-procurement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why data maturity is the new competitive advantage<\/title>\n<meta name=\"description\" content=\"Unlock the competitive advantage: discover how data maturity is the new competitive advantage for future-ready businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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